What we’ve been cookin’ up
Current & previous work
LAIL Design Website Development
Brad Lail, Owner & Potter at LAIL Design, was looking to migrate his website from one e-commerce platform to another as well as reinvigorate the website’s branding.
After transferring all previous website data, including individual webpage information, images & media, and products, Main St. Business Strategies restructured LAIL Design’s website to ensure user-friendly navigation, optimized for SEO checks, and detailed product catalogs.
Check out LAIL Design’s website and gorgeous stoneware
Lemon Terrace Florals Rebrand
In March 2020, Nicole Tarpey, owner of (fka) Wild Flower, opened her shop's doors in Hastings-on-Hudson, NY.
Once 2022 rolled around, Nicole rebranded Wild Flower to Lemon Terrace Florals and then tapped Main Street Business Strategies to coordinate a rebrand launch event in partnership with a fellow small business. Once we locked in the perfect partner for our event, PR outreach began, event planning ensued, marketing & signage materials were created, newsletters were drafted, and eventually, Lemon Terrace Florals was introduced during this year's Tarrytown Street Fair on Sunday, June 5, 2022.
Branded as Lemon Terrace Florals' Flower Shower, the event was hosted at The Swan's House, a vibrant vintage and goods shop based in Tarrytown. This was a one-day, high-impact brand awareness play that attracted tons of potential clients, and in the two-week lead-up to the event, the client saw a 19% increase in online store sessions garnered by our social media announcements & blog posts (an added bonus!). Visit Lemon Terrace Florals to learn more!
Time & Place Interiors SEO Strategy
Ksenya Malina, Principal of Time & Place Interiors, was looking to publish a blog post highlighting the top vintage and home decor shops in the Rivertowns as a means of showcasing her expertise in the Lower Hudson Valley, NY area. While there were a few articles already out there on the topic, Ksenya reached out to Main Street Business Strategies to get an SEO strategy in place - one that allows her to stand out from the rest, break through the white space and showcase her interior design aesthetic.
Through intensive research, collaboration and outreach, Ksenya’s “Advice from a New York interior designer: The best home decor shops in Westchester’s Rivertowns” post launched on her website’s blog The Good Patina, and garnered incremental reach through a collaborative social media strategy in partnership with the shops featured in the content.
Arielle Zorger Designs Launch
After Etsy increased its transaction fee from 5% to 6.5% for sellers on the platform, tons of creators decided to make the jump from the collective marketplace to breaking ground on their own digital real estate.
Arielle Zorger, Artist and Owner of Arielle Zorger Designs, was one of those movers and shakers. A popular storefront for colorful Judaica goods and art prints, Arielle moved away from Etsy and tapped Main Street Media for marketing consultations and the development of her website.
After a few quick months, ArielleZorgerDesigns.com launched! Fully customized to Arielle's bright aesthetic and optimized for easy user flow, the storefront highlights Arielle's signature pieces, holiday collections, and more. Visit Arielle Zorger Designs to shop her darling goodies!
Floral photography by Frances Janisch
CAPE LILY HOME Launch
Finding new ways to create while still moving the business forward was a hefty ask the pandemic tasked small business owners with.
For Sylvia, Owner of Cape Lily Floral Designs and Botanical Journies, growing a new stem off the core business was her answer to said task. So between 2021 and 2022, Cape Lily Home was ideated, developed, and created.
Sylvia's first product line? Floral wallpaper designs using photography of real South African and European flowers.
Sylvia and I worked together to build a marketing plan for the launch of Cape Lily Home. Leveraging PR, web development, and event marketing materials (postcards & lookbook), Cape Lily Home's inaugural Afrobotanical collection was introduced to the world! Visit Cape Lily Home to shop and learn more!
Kind Words
A few notes from clients
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Erin, Founder & Owner, Page Art Projects
“I had the pleasure of working with Danielle, and it was truly a delightful experience. She consistently demonstrated a high level of organization and professionalism in every meeting. Danielle not only provided valuable insights but also offered expert counsel tailored to my marketing needs. Through our collaboration, I learned how to elevate my business marketing strategies. Danielle is a great resource, and should the need arise in the future, I would gladly seek her services again. Highly recommend!”
Services: Marketing Consulting
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Rick, President, LiteMirror
“Danielle is a joy to work with! We continuously need assistance in branding, social media content and overall pitches to help get our word out. She's developed strategies and events to showcase our mirrors through exhibitions and magazine articles. She works tirelessly in ensuring all content is on brand and conveys our messages as well as bring tens of thousands of views to all our social media sites and we are thrilled to be her client!”
Services: Marketing Consulting, Brand Partnerships, Social Media Strategy
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Camila, Owner, Living Notes Photography
“Working with Danielle has been a breath of fresh air. Seriously! Having someone who is so knowledgeable in marketing to bounce ideas off of has taken enormous pressure off of me when marketing my business. She has been so instrumental in my change of perspective and seeing marketing as simply sharing my passion and my work with others and serving them rather than something I do to take people's money. Her simple, down-to-earth approach has made the marketing monster in my head disappear. I am now excited to share my offers with the world, knowing that what I am creating and selling can impact people in a meaningful way.”
Services: Marketing Consulting
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Jenny, Author, Dinner a Love Story
“Lastly, my work email is back in business thanks to the digital wizardry of Danielle Centofanti-Davidson. (I wish I was having more kids so I could name one after you, Danielle!)” - Included in Dinner a Love Story newsletter
Services: Google Workspace Troubleshooting
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Ksenya, Principal, Time & Place Interiors
“Danielle offered super smart insights, valuable strategic advice, and individualized support that set my marketing project up for bigger success than I could have accomplished on my own. She asked all the right questions and challenged me to think harder about what I wanted to get out of my efforts. She also pushed me into thinking bigger about my goals and how to translate them into my marketing. I also loved how Danielle put her local knowledge of my target market to use. Highly recommend!”
Services: SEO Research & Strategy, Social Media Strategy Consulting
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Beth, Owner, The Shalom Shoppe
“After spending way too many hours on IG/FB Shops I asked a group of professional women if they could recommend someone to help me. After speaking to Danielle I knew she had the expertise to help my small business. She is extremely knowledgeable, easy to work with and you can tell she really wants to work with you and help you succeed.
I am planning to work with Danielle on several more products and can highly recommend her services.”
Services: Facebook & Instagram Shops Activation, Marketing Strategy Consulting
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Yuliya, Owner, WHEN & WHERE
“Danielle is an amazing person as well as a very knowledgeable and skilled marketing professional who has helped to pick up my startup from the grounds up, starting with my branding media playbook, assisting with social media strategies, FB and IG ads. Working with Danielle is always a pleasure!”
Services: Branding & Competitive Analysis, Social Media Consulting, Facebook & Instagram Shops Activation
